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Call For Papers

The ICMABI bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Data Analytics, Marketing, Business, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Automation tools for marketing processes
  • Impact of marketing automation on ROI
  • Strategies for successful marketing automation
  • Integrating AI in marketing automation
  • Case studies of automation success in marketing
  • Challenges in implementing marketing automation
  • Future trends in marketing automation technology
  • Role of data in marketing automation
  • Personalization through marketing automation tools
  • Ethics of consumer data in automation
  • Cross-channel marketing automation strategies
  • Best practices for automated customer engagement
  • Impact of automation on consumer experiences
  • Innovative approaches to marketing automation
  • Measuring success in marketing automation campaigns
  • Collaboration between teams in automation projects
  • Emerging technologies in marketing automation
  • Automation for lead generation and nurturing
  • Integrating CRM with marketing automation
  • Future of marketing automation in business

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.