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Call For Papers

The ICEPMA bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Data Analytics, E Commerce, Marketing, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Ethical considerations in marketing analytics
  • Privacy regulations affecting marketing practices
  • Consumer consent in data collection
  • Transparency in marketing analytics processes
  • Balancing personalization and privacy concerns
  • Impact of GDPR on marketing strategies
  • Ethics of targeted advertising practices
  • Data security measures in marketing analytics
  • Building trust through ethical marketing
  • Case studies on ethical marketing practices
  • Consumer perceptions of data usage
  • Ethical implications of AI in marketing
  • Role of ethics in brand reputation
  • Navigating ethical dilemmas in analytics
  • Future of ethics in marketing analytics
  • Best practices for ethical data collection
  • Impact of unethical practices on brands
  • Corporate social responsibility in marketing
  • Ethics of influencer marketing strategies
  • Developing ethical guidelines for marketers

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.