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Call For Papers

The ICICM bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Innovation, Creativity, Marketing, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Innovative marketing strategies for startups
  • Creativity in digital marketing campaigns
  • Impact of social media on consumer behavior
  • Branding techniques for emerging markets
  • Sustainable marketing practices and ethics
  • Consumer engagement through experiential marketing
  • Role of technology in marketing innovation
  • Cross-cultural marketing challenges and solutions
  • Influencer marketing: trends and effectiveness
  • Marketing analytics for decision making
  • Creativity in product design and development
  • Emerging trends in consumer psychology
  • Digital transformation in marketing strategies
  • Marketing automation tools and techniques
  • Customer journey mapping and optimization
  • Impact of AI on marketing strategies
  • Collaborative marketing and partnerships
  • Ethical considerations in marketing practices
  • Future of marketing in a digital world
  • Case studies on successful marketing campaigns

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.