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Call For Papers

The ICIMCAS bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Marketing, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Integrated marketing communications strategies
  • Role of branding in marketing communications
  • Impact of digital media on communication strategies
  • Cross-channel marketing integration techniques
  • Consumer engagement through integrated campaigns
  • Measuring effectiveness of marketing communications
  • Ethics in integrated marketing practices
  • Trends in corporate communication strategies
  • Crisis communication in marketing
  • Impact of social media on brand communication
  • Content marketing in integrated strategies
  • Future of integrated marketing communications
  • Customer journey and communication touchpoints
  • Data-driven approaches to communication strategies
  • Challenges in integrated marketing execution
  • Brand storytelling in marketing communications
  • Emerging technologies in marketing communications
  • Global perspectives on integrated marketing
  • Case studies in successful integration
  • Role of analytics in communication strategies

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.