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Call For Papers

The ICADRMS bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Marketing, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Trends in advertising research methodologies
  • Media strategies for effective brand communication
  • Impact of digital media on advertising
  • Consumer behavior and advertising effectiveness
  • Cross-media advertising strategies
  • Role of storytelling in advertising
  • Ethics in advertising research practices
  • Advertising effectiveness metrics and analysis
  • Emerging technologies in advertising research
  • Brand positioning through media strategies
  • Social media's influence on advertising trends
  • Cultural considerations in advertising
  • Case studies in successful advertising campaigns
  • Advertising research in the digital age
  • Consumer engagement through innovative media
  • Challenges in measuring advertising impact
  • Future of advertising research and analytics
  • Integrating traditional and digital advertising
  • Advertising strategies for diverse audiences
  • Impact of consumer feedback on advertising

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.