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Call For Papers

The ICCRMB bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Banking, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Customer engagement strategies in banking
  • Personalization in banking services
  • Impact of social media on CRM
  • Customer loyalty programs in finance
  • Data-driven customer insights
  • Omni-channel customer experience in banking
  • CRM technologies in financial institutions
  • Customer feedback mechanisms in banking
  • Segmentation strategies for banking customers
  • Retention strategies for banking clients
  • Role of AI in customer service
  • Customer journey mapping in finance
  • Cross-selling strategies in banking
  • Customer relationship metrics and KPIs
  • Digital transformation in CRM practices
  • Ethical considerations in customer data
  • Innovations in customer service delivery
  • Customer trust and relationship management
  • Impact of mobile banking on CRM
  • Future trends in banking CRM

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.