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Call For Papers

The ICMSBI bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Business, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Integrated marketing communication strategies
  • Digital marketing trends for businesses
  • Consumer behavior analysis in marketing
  • Brand loyalty in competitive markets
  • Social media marketing effectiveness
  • Content marketing strategies for engagement
  • Influencer marketing and brand partnerships
  • Data-driven marketing decision making
  • Customer experience in marketing integration
  • Marketing automation tools and techniques
  • Cross-channel marketing effectiveness
  • Ethics in marketing practices
  • Emerging technologies in marketing
  • Market segmentation and targeting strategies
  • Brand storytelling in digital age
  • Crisis management in marketing communications
  • Sustainable marketing practices and strategies
  • Impact of AI on marketing strategies
  • Customer journey mapping for businesses
  • Future of marketing in a digital world

Evaluation

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.