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ICDDDMM · Registering as Listener
International Conference on Data-Driven Decision Making in Marketing
30–31 Jan 2027
Paris, France
Standard / Physical
Participation
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$
135
virtual · $195 in person
Registration Benefits:
Official invitation letter
Issued automatically after registration
Certificate & digital materials
Get certificate, slides and resource materials
Supporting global research
Connect with researchers across 30+ countries
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$195
On-site keynotes, talks, workshops, networking, conference kit and certificate.
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$135
Live streaming access to all sessions, digital materials and certificate.
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1. Policy on Cancellations & Refunds :
A full refund is possible only if the cancellation request is submitted at least 70 days before the conference, with formal paperwork completed at least 60 days prior.
If cancellation occurs between 60 and 30 days before the event, partial refunds may be granted based on administrative costs incurred.
Cancellations made within 30 days of the event are non-refundable, though participants will receive a credit valid for one year.
Registrations made less than 30 days before the event are not eligible for refunds, but may be transferred to another ISIT conference.
Since this conference is hybrid format, the organizer reserves the right to conduct the event either in-person or virtually. Please note that no refunds will be issued due to changes in the event format.
Virtual registration fees are non-refundable. A credit will instead be issued for use at a future conference event.
2. Participation & Registration Requirements :
To attend an ISIT event, participants must complete the registration process within the stipulated time.
The event schedule, venue, and format are subject to changes at the discretion of the organizers, with prior notice sent via email.
ISIT is not liable for any financial losses resulting from changes in event details.
Fees paid for registration are strictly non-refundable.
If the primary author cannot participate, a co-author may attend instead, but refunds will not be granted for non-attendance.
3. Submission & Publication Norms :
Researchers submitting papers to ISIT must ensure their institution or supervisor is aware of their submission.
Each submission is subject to a rigorous peer review before being accepted for presentation.
Only papers linked to a completed registration will be included in conference proceedings.
The submitting author is considered the primary author; ISIT does not verify individual authorship claims.
If any concerns regarding authorship arise and are validated, the paper will be withdrawn without reconsideration.
Once a paper is removed, it cannot be reintroduced into any ISIT publication.
4. Travel & Accommodation Responsibilities :
Attendees are responsible for making their own travel and lodging arrangements.
ISIT does not provide logistical assistance for travel or accommodation.
The organization bears no responsibility for expenses incurred due to conference modifications or rescheduling.
5. Visa & Invitation Letter Policy :
Attendees are responsible for making their own travel and lodging arrangements.
ISIT does not provide logistical assistance for travel or accommodation.
The organization bears no responsibility for expenses incurred due to conference modifications or rescheduling.
ISIT does not engage directly with consulates or embassies on behalf of attendees.
Participants must handle their own visa applications and processes.
Important Information Regarding Invitation Letters:
The invitation letter is provided solely for conference attendance and does not serve as a document for immigration, employment, or residency purposes.
The letter assists in visa applications but does not guarantee visa approval.
ISIT holds no responsibility for visa denials or processing delays, and all related costs are borne by the applicant.
Any alterations or unauthorized use of the invitation letter will result in its invalidation and possible cancellation of conference participation.
Legal action may be pursued if the document is misused.
By accepting the invitation letter, attendees agree to comply with international travel regulations and ethical participation standards.
6. Registration Transfers :
Registrations may be transferred to another individual from the same institution if the original participant cannot attend.
Transfer requests must be made via email to
[email protected]
with necessary details and supporting documents.
Transfers must be requested at least 14 days before the event; otherwise, they will not be accommodated.
Transferred registrations are not eligible for refunds.
7. General Considerations :
Any modifications or cancellations must be communicated in writing to
[email protected]
.
Registration confirms acknowledgment and acceptance of these policies.
ISIT does not initiate automatic transactions; all payments are voluntarily completed by registrants.
Once registered, participants must submit a conference registration form within three days for confirmation.
Travel plans should only be finalized after receiving the official conference itinerary, which will be shared 15 days before the event.
8. Conference Programme and Participation Policy :
Presentations from different but relevant academic areas may be combined by the Organiser within an interdisciplinary or multidisciplinary programme to encourage cross-disciplinary understanding, interaction, and future research partnerships.
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What you'll hear about
Session tracks covered across the event.
View all 11 tracks →
01
Data-Driven Marketing Strategies
This track focuses on innovative marketing strategies that leverage data analytics to enhance decision-making processes. Participants will explore case studies and frameworks that illustrate the impact of data on marketing effectiveness.
02
Advancements in Marketing Analytics
This session will delve into the latest advancements in marketing analytics, including tools and techniques that facilitate data interpretation. Attendees will gain insights into how analytics can drive strategic marketing initiatives.
03
Decision Intelligence in Marketing
This track examines the role of decision intelligence in shaping marketing strategies and optimizing outcomes. Discussions will center on integrating AI and machine learning to enhance marketing decision-making.
04
Customer Insights and Behavior Analysis
Focusing on the extraction of actionable customer insights, this session will analyze consumer behavior through data-driven methodologies. Participants will learn how to translate data into meaningful marketing strategies.
05
Business Intelligence for Marketing Professionals
This track highlights the importance of business intelligence in marketing, emphasizing data collection and analysis techniques. Attendees will explore how effective business intelligence can lead to improved marketing performance.
06
Predictive Modeling in Marketing
This session will cover the application of predictive modeling techniques to forecast consumer behavior and marketing outcomes. Participants will discuss best practices for implementing predictive analytics in marketing campaigns.
07
Data Strategy for E-commerce Success
This track focuses on developing robust data strategies tailored for e-commerce environments. Discussions will include optimizing online marketing efforts through data-driven insights.
08
Campaign Optimization Techniques
This session will explore various techniques for optimizing marketing campaigns using data analytics. Participants will learn how to measure campaign effectiveness and make data-informed adjustments.
09
Market Segmentation and Targeting
This track will examine the methodologies for effective market segmentation and targeting using data analytics. Attendees will gain insights into identifying and reaching specific consumer segments.
10
Performance Metrics and ROI Analysis
This session will focus on the development and application of performance metrics to evaluate marketing effectiveness. Participants will learn how to conduct ROI analysis to justify marketing expenditures.
11
Visualizing Data for Marketing Decisions
This track emphasizes the importance of data visualization in communicating marketing insights. Participants will explore tools and techniques for effectively visualizing data to support strategic decision-making.